Businesses who want to use their website and social media to reach out to and engage their customers need to understand the demographics behind today’s social media networks. If you are targeting a younger audience, sites like Bebo.com should be a larger part of your social media marketing campaign than more professional platforms like LinkedIn.com. The following infographs may help clarify for you who is using which social media platforms and where your marketing efforts need to be. Click any infograph to open a larger version in a lightbox which can be enlarged.
Age Distribution on Social Network Sites
How Are Mobile Phones Changing Social Media?
How People Share Content on the Web
How the World Spends its Time Online
Popular Site Demographics
BONUS: Building a Company with Social Media
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