Twelve years of marketing, tested in public, one post at a time.

Businesses who want to use their website and social media to reach out to and engage their customers need to understand the demographics behind today’s social media networks. If you are targeting a younger audience, sites like Bebo.com should be a larger part of your social media marketing campaign than more professional platforms like LinkedIn.com. The following infographs may help clarify for you who is using which social media platforms and where your marketing efforts need to be. Click any infograph to open a larger version in a lightbox which can be enlarged.

Age Distribution on Social Network Sites

Age distribution on social network sites

How Are Mobile Phones Changing Social Media?

How are Mobile Phones Changing Social Media

How People Share Content on the Web

How People Share Content On The Web

How the World Spends its Time Online

How the World Spends its Time Online

Popular Site Demographics

Popular Site Demographics

BONUS: Building a Company with Social Media

Building a Company with Social Media

All infographs are the property of their respective owners.

About Mike Allton

Mike Allton is a practitioner, not a futurist - founder of The AI Hat, which runs on a Digital Crew of his own.
He helps teams clear the Admin Drag burying their best people - redesigning the work first, then building a Digital Crew of AI agents to take the busywork.
He is the host of The AI Hat Podcast and a keynote speaker who works the rooms he teaches - from national sales meetings to insurance and Medicare distribution conferences.
He also helps organizations bring Shadow AI into the light through governance and training.