Social Media Demographics [INFOGRAPHS]

Social Media Demographics [INFOGRAPHS]

Businesses who want to use their website and social media to reach out to and engage their customers need to understand the demographics behind today's social media networks. If you are targeting a younger audience, sites like Bebo.com should be a larger part of your social media marketing campaign than more professional platforms like LinkedIn.com. The following infographs may help clarify for you who is using which social media platforms and where your marketing efforts need to be. Click any infograph to open a larger version in a lightbox which can be enlarged.

Age Distribution on Social Network Sites

Age distribution on social network sites

How Are Mobile Phones Changing Social Media?

How are Mobile Phones Changing Social Media

How People Share Content on the Web

How People Share Content On The Web

How the World Spends its Time Online

How the World Spends its Time Online

Popular Site Demographics

Popular Site Demographics

BONUS: Building a Company with Social Media

Building a Company with Social Media

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Mike Allton, Content Marketing Practitioner

Mike is a Content Marketing Practitioner - a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author at The Social Media Hat, and Brand Evangelist at Agorapulse (formerly CMO at SiteSell).

As Brand Evangelist, Mike works directly with other social media educators, influencers, agencies and brands to explore and develop profitable relationships with Agorapulse.