As influencers, it’s easy to get caught up in the social media frenzy, but relying solely on platforms like Instagram, Facebook, and TikTok can be risky.
What happens if one of those platforms goes down? Or changes their algorithm? Suddenly, your entire audience and revenue stream could disappear overnight.
That’s why building and owning an email list should be your top priority as an influencer.
Hello, I’m Mike Allton, and in this article, I’m going to explain why having an email list is so important for influencers and recommend Constant Contact as a great email marketing platform to get started.
Why Building an Email List is Critical
First of all, let’s talk about what an email list is and why it’s so valuable. An email list is simply a collection of email addresses that you’ve gathered from people who have given you permission to contact them. These are people who are interested in what you have to say and want to hear from you regularly.
The key here is permission. When someone gives you their email address, they’re saying they trust you and want to hear from you. This is a powerful form of connection and should not be taken lightly.
Now, why is having an email list so important for influencers? Here are a few reasons:
Influencers Own Their List
Unlike social media platforms, you own your email list. No one can take it away from you. You have direct access to your subscribers, and you’re in control of how you communicate with them. This gives you a level of security and control that you can’t get from social media platforms.
It’s a Direct Line to Your Audience
When you send an email to your list, it goes directly to their inbox. They don’t have to scroll through a newsfeed or search for your content. It’s right there, waiting for them. This means your message is more likely to be seen and read.
It’s Personal and Intimate
Email is a more personal and intimate form of communication than social media. When someone gives you their email address, they’re inviting you into their personal space. This means you have a unique opportunity to connect with them on a deeper level.
Influencers Can Monetize Their List
Finally, having an email list gives you the opportunity to monetize your influence. By promoting products and services to your list, you can generate revenue and build a sustainable business model.
Now that you understand the value of having an email list, let me introduce you to Constant Contact.
Why Choose Constant Contact?
Constant Contact is a leading email marketing platform that makes it easy to build and manage your email list. With Constant Contact, you can create professional-looking emails, automate your campaigns, and track your results.
Here are some of the reasons why I recommend Constant Contact for influencers:
Easy to Use
Constant Contact is incredibly user-friendly, even if you have no experience with email marketing. Their drag-and-drop editor makes it easy to create professional-looking emails, and their step-by-step guidance will walk you through the entire process.
With Constant Contact’s automation features, you can set up campaigns that automatically send emails to your subscribers based on their behavior. This means you can send targeted messages that are tailored to each subscriber’s interests.
Robust Analytics for Influencers
Constant Contact provides detailed analytics that show you how your emails are performing. You can see open rates, click-through rates, and more. This data can help you refine your campaigns and improve your results over time.
Affordable Pricing for Influencers
Finally, Constant Contact’s pricing is very affordable, especially for influencers who are just starting out. They offer a free trial, and their basic plan starts at just $9.99 per month.
How Influencers Get Started with Constant Contact
Getting started with Constant Contact is easy. Here’s a quick guide:
Sign Up for Constant Contact
The first step is to sign up for Constant Contact. You can do this by visiting their website and creating an account. As a partner, if you use my link I’ll earn a commission.
Import Your List
Once you’ve signed up, the next step is to import your email list. You can do this by uploading a CSV file with your contacts’ information or by connecting to services like Google Contacts or Salesforce.
Create Your First Campaign
Now it’s time to create your first campaign. You can use Constant Contact’s drag-and-drop editor to design your email and customize it to your brand.
Set Up Automation
If you want to automate your campaigns, you can set up triggers and actions that will send emails to your subscribers based on their behavior. For example, you could send a welcome email to new subscribers or a follow-up email to people who clicked on a link in your previous email.
Track Your Results
Finally, make sure you track your results using Constant Contact’s analytics. This will help you see what’s working and what’s not, so you can adjust your campaigns and improve your results over time.
Join the Influencer Incubator Program
If you’re serious about building your influence and growing your income, I highly recommend joining the Influencer Incubator program.
The Influencer Incubator is a coaching and training program designed specifically for influencers. It provides individualized advice and group coaching to help you increase your influence, impact, and income.
In the program, you’ll learn how to:
- Build and grow your email list
- Monetize your influence
- Create engaging content
- Network with other influencers
- And much more
The program is led by an experienced influencer with over a decade using email marketing and other strategies. They’ll provide you with personalized coaching and support to help you reach your goals.
Conclusion: Invest in Your Email List
As an influencer, your email list should be your top priority. Building and owning your list gives you security, control, and direct access to your audience. And with the right email marketing platform, like Constant Contact, you can automate your campaigns and track your results to improve your performance over time.
So if you’re not already investing in your email list, now is the time to start. And if you want additional support and guidance, consider joining the Influencer Incubator program. With their help, you can build a sustainable business and make a real impact in your niche.