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The Social Media Hat

Twelve years of marketing, tested in public, one post at a time.

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ROI

How To Approach Agency Clients As Partnerships for Greater ROI w/ Dale Wilson

Partnership Unpacked, Episode 19, with Dale Wilson

How To Approach Agency Clients As Partnerships for Greater ROI w/ Dale WilsonRead More

How Do You Determine Virtual Event ROI

How Do You Determine Virtual Event ROI

Season 01 Episode 08 of the Virtual Event Strategist Podcast

How Do You Determine Virtual Event ROIRead More

How Influencer Marketing Managers Can Stay Efficient in a Competitive Space

From Processes & Tools, to Delivering ROI

How Influencer Marketing Managers Can Stay Efficient in a Competitive SpaceRead More

How to Increase the ROI of Your Video Content

83% of marketers use video marketing because it gives them good ROI. Let’s take a look at how you can increase the ROI of video content even further.

How to Increase the ROI of Your Video ContentRead More

How to Measure Your Social Media ROI

Are you getting a return on your social media investment (ROI)? If you don’t know the answer, you could be wasting your money.

How to Measure Your Social Media ROIRead More

How NOT To Use Social Media

Learn from over 30 marketing experts with decades of experience their recommendations on the crucial mistakes too many businesses are making on social media.

How NOT To Use Social MediaRead More

Obtaining Critical Social Media ROI on Facebook

We’ve covered the mechanics of getting started on Facebook with instructions on how to create and complete your business Facebook Page. But before a business jumps onto Facebook, it’s important to consider whether or not Facebook is the ideal platform for finding and engaging customers. And if it is, what, exactly, should you do to …

Obtaining Critical Social Media ROI on FacebookRead More

An Insight Into TrustCloud verses Klout to Measure ROI

Klout (http://www.klout.com) gives people an opportunity to see a full list of their social network interactions—when other people engaged with their written or image content. We can see the results of how each interaction impacts our Klout Score. I have found this very useful to realize the impact of my daily/weekly activates with Social Media and …

An Insight Into TrustCloud verses Klout to Measure ROIRead More

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