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Mobile

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7 Ways to Run an Unsuccessful Mobile Email Campaign [INFOGRAPH]

January 14, 2014 //  by Mike Allton

Are you tired of people telling you about how great mobile marketing is? Maybe you set up an email campaign and optimized it (sort of), but the return on investment was abysmal. Or perhaps you’re still holding out because you’re afraid of taking a wrong step with mobile and wasting money. Whatever your story is, …

7 Ways to Run an Unsuccessful Mobile Email Campaign [INFOGRAPH]Read More

The gloves are off, Email VS Mobile

October 17, 2013 //  by Mike Allton

The big heavyweight fight, Email Marketing VS Mobile Marketing. If you’re wondering which is more responsive, more effective, more convenient and which is flourishing and growing, then this article hopes to answer some of those questions. There will be no sugar coating, no favoritism, or looking at things through rose tinted glasses. We’ll be examining …

The gloves are off, Email VS MobileRead More

Can Your Smartphone Run Your Business? [infograph]

February 25, 2013 //  by Mike Allton

In a great infograph from SalesForce, we can see quite a number of apps that small business owners could be using to help run their business from their smartphone. According to their research, roughly a third of U.S. small business owners are using these kinds of apps, for tasks like banking or customer relationship management. …

Can Your Smartphone Run Your Business? [infograph]Read More

What does it take to successfully integrate mobile marketing with your existing social media plan?

February 23, 2013 //  by Mike Allton

That’s a great question that was recently asked within the Strategic Social Networking community on Google+. To answer a question like this, we’re going to need to delve a bit into what, exactly, mobile marketing is, and then see how that can play nicely with whatever you’re doing (or not yet doing) on social networks. …

What does it take to successfully integrate mobile marketing with your existing social media plan?Read More

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