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Twelve years of marketing, tested in public, one post at a time.

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Marketing Newsletters

Fast-Track Trust: Amplifying Your Marketing With Rapport

Learn why rapport is critical in marketing, and how to employ rapport-building tactics.

Fast-Track Trust: Amplifying Your Marketing With RapportRead More

Marketing Automation

Automating Your Social Media? Beware of These Common Pitfalls.

It’s possible you’re utilizing too much marketing automation, and jeopardizing your business.

Automating Your Social Media? Beware of These Common Pitfalls.Read More

Professional Video Studio on a Budget

How To Build A Great Video Studio On A Budget

Being on camera and delivering outstanding audio and video content is no longer optional

How To Build A Great Video Studio On A BudgetRead More

Should You Be Worried About A TikTok Ban

Should you be worried about TikTok’s future? In short, yes. Here’s why.

US Congress Moves To Ban TikTok

Should you be worried about TikTok’s future? In short, yes. Here’s why.Read More

Strategic Branding

Strategic Branding: The Power of Anchoring in a Competitive Marketplace

Combine psychological anchoring with strategic branding for incredible results.

Strategic Branding: The Power of Anchoring in a Competitive MarketplaceRead More

Influencer Essentials: the Bio and the Media Kit

If you haven’t crafted a polished bio and media kit yet, now’s the time. Here’s how.

Influencer Essentials: the Bio and the Media KitRead More

10 SaaS Marketing Lessons

10 Surprising SaaS Marketing Lessons from an Ecommerce Event

This eCommerce event was jam-packed with amazing SaaS marketing insights.

10 Surprising SaaS Marketing Lessons from an Ecommerce EventRead More

Grow Your Newsletter

10 Free Ways To Grow Your Newsletter Subscribers

Learn how to grow your newsletter organically, to targeted subscribers.

10 Free Ways To Grow Your Newsletter SubscribersRead More

What If You DON’T Have A Marketing Strategy? What Happens Then?

This is a great thought exercise to make your marketing strategy a priority.

What If You DON’T Have A Marketing Strategy? What Happens Then?Read More

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