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Service Industry

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How the Service Industry Markets Big With Small Dollars

May 23, 2013 //  by Mike Allton

If you’re a fan of AMC’s hit drama “Mad Men,” you might have an understanding of how the balance of power worked for advertising in the ’60s. The biggest companies with the deepest marketing budgets ruled the advertising space across all mediums. Because that space — television, radio, print — was controlled by so few, …

How the Service Industry Markets Big With Small DollarsRead More

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