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Tips from The Social Media Hat
Here are some quick tips that you can review for help on Social Media, Blogging, Marketing, SEO, Apps and Technology.
Always use Image ALT and TITLE tags.
Follow general news sources, trade publications and associations for the latest information to share.
Make sure every page of your website has a unique Page Title.
Present visitors with a clear Call to Action.
Choose your niche wisely - not too big and not too small.
Post links to company blog posts more than once. #TwitterTip
Share third-party content from people, blogs and news sources that provides value to your followers.
Pay attention to the time of day your audience is most engaged by tracking clicks and retweets. #TwitterTip
Re-evaluate your targeted keywords regularly.
Create value for your readers.
Make your home page about your clients, not you.
Tweet offers and links to your landing pages to generate leads. It’s okay. You are a business. #TwitterTip
Periodically encourage followers to subscribe to your company email newsletter. (You do have a newsletter, right?)
Frequently test your buttons and widgets. Only use those with the most impact.
Give every page of your site a unique Description.
Include Testimonials on your website to engender trust.
Don’t overuse hashtags, especially ones that are abused with spam or never used. #TwitterTip
Be authentic in your social media interactions.
Know that your customers own your brand.
Promote information that empowers people.
Share links, share ideas, ask questions, answer questions — anything but “what are you doing?” unless it’s really interesting.
Make your LinkedIn profile client-focused.
Make sure that your Facebook Page profile is complete.
Don't forget to work on adding more friends and connections!
Build a great website to be a great website.
Keep Keywords and Description tags under 200 characters.
Schedule posts in advance to save time and ensure regular activity.
Look beyond the obvious (traffic, sales etc.) Add value. Build relationships. Think LONG term.
Shorten URLs whenever possible to conserve characters.
Offer live Social Media events on Twitter, Facebook and Google+.
Tweet no more than 2 - 4 times per hour for optimum click-through rates.
Watch what your competition and other pros are doing.
Don’t overlook niche social media sites.
Anticipate and Join Twitter Conversations
Be sure to read the rules regarding business usage. Each social platform is different.
Use LinkedIn Search to find clients and business partners.
Use Social Media to create and foster real-life connections and friendships.
Do not be afraid to be controversial in your posts.
Do your homework and invest in social media accordingly.
Start Small. You do not have to learn and use every social media platform now.
Get a Widget or place Social Media buttons on your site somehow.
Go where your customers are with social media messages.
Promote Exclusive Offers Through Social Media
Don’t Just Push Products and Promotions
Sell Products Through Social Networks
Engage in social media and blog on a steady basis to achieve constant visibility with your audience.
Brand yourself as a resource.
Use Keywords in page titles and section headings.
Use keywords at the beginning of pages and posts.
Use keywords as often as possible within pages and posts.
Be Bold. Make sure to make some of your keywords bold on pages.
Help others whenever possible on Facebook, Twitter, Google+ and LinkedIn.
Don't over-focus on marketing. Remember that Social Media is "social."
Deep Linking. When writing new posts, try to reference other pages and posts within your site and link them.
Really listen to what’s being said on social media platforms.
Understand that social media create personal relationships.
If you aren't yet, start blogging today!
Blog about topics that you love.
Buy your own domain name.
Make sure that your domain name is the same as your blog name.
Ideally, write at least five posts a week.
Tell stories on social media.
Promote information that empowers people.
#BufferTip: Use text from the article when creating a link.
Join LinkedIn Groups to connect and interact.
Use Social Bookmarking
Make sure that your content appears as close to the top of your page code as possible.
NEWS & ARTICLES
BOOKS BY MIKE ALLTON
The Unofficial Book On Hootsuite
The Ultimate Guide To The Perfect LinkedIn Profile
Blog Promotionology, The Art & Science of Blog Promotion
How To Start A Blog: The Ultimate Guide
FREE DIGITAL RESOURCES
2018 Blogging Planner
Social Media Training
About The Social Media Hat