This means that lengthy scripts and embedded elements should be avoided, and layout elements should use CSS to position blocks and menus above content without having to actually come first within page code.
Like social networking, you should offer visitors an easy way to add your site and posts to their social bookmarks. Search Engines will make good use of the bookmarks.
Bold is seen by search engines as meaning that ork or phrase is more important and therefore should be given more weight in your index. Do not overuse though as search engines will ignore or penalize excessive bold, and your visitors will not appreciate it.
You'll direct search engines to additional pages of our site, as well as help visitors find additional information.
The third aspect that search engines consider when evaluating keyword is frequency or sometimes referred to as density. How often does a specific keyword appear on your web page? The more often it appears, the more important it must be.
Do not repeat keywords. Search engines will detect that and your customers will not appreciate it. Be creative, provide lots of good information, and you'll be able to use your keywords on your website repeatedly in a normal, conversational fashion.
Another aspect that search engines consider is prominence. The higher up in a page or post a keyword appears, the more important it must be.
When writing or editing your content, be sure to use targeted keywords in page titles and section headings. These help to increase the prominence of those keywords on your page, a factor tha search engines take into consideration.
The ALT tag is text that is displayed in the event that your image cannot load and display for some reason. The TITLE tag is text that is displayed when someone mouses over your image. Both tags should be completed for usability, but more importantly, these represent excellent opportunities for you to use more of your keywords for the page the image appears on.
Most search engines stop reading Meta Tags after 200 characters, including spaces and puncuation. In order to be assured that your entire tag is indexed, keep it under 200 characters long.
One of your site Meta Tags is "Description." This should be a sentence or two describing your site or page. Every page needs to have a unique description that uses keywords specific to that page.
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