Build a great website to be a great website.
Perhaps this goes without saying, but if you want your site to be a Top Ten site, then it needs to look like a top ten site.
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Marketing
Include Testimonials on your website to engender trust.
The point of any customer contact should be to get that customer to Know, Like and Trust you. Few aspects of your website can do that better than by having testimonials from other happy clients available for new potential customers to read.
We recommend having a place on your home page where a new, random testimonial is displayed, with a link to a page of all your testimonials.
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Frequently test your buttons and widgets. Only use those with the most impact.
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Periodically encourage followers to subscribe to your company email newsletter. (You do have a newsletter, right?)
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Make your home page about your clients, not you.
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Present visitors with a clear Call to Action.
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