SEO

News and articles on Search Engine Optimization for business websites.

Is Ranking First on Google All That Matters?

Is Ranking First on Google All That Matters?

Let’s face it, when it comes to online marketing and improving search results, there’s one Holy Grail for businesses and marketers: Ranking #1 on a Google Search. Achieving that first organic result is what everyone hopes and dreams and works for. It’s the pinnacle of success, particularly for the SEO consultant. And there’s little doubt that higher and higher search results are better for a website and business.

But is ranking first on Google all that matters?

The Return of the PageRank

The Return of the PageRank

Well, we should probably know better. When it was suggested back in May by Google that we would not see any more updates to pageRank this year, and that the metric would likely be phased out completely, we should have known better. We should have realized that either the metric would be kept, or it would be replaced with something even better.

Google Authorship - are we there yet?

Google Authorship - are we there yet?

Around and around we go. Google’s changed the rules again. In the last week we’ve been introduced to the new Hummingbird algorithm, and then John Mueller (Google Webmaster Tools Analyst) dropped this bomb:

“Well, we don’t use Authorship for ranking.”

Hold your horses and don’t jump to conclusions because this gets interesting.

It all went down in a Google hangout which you can watch yourself here:

Understanding Search Behavior

Understanding Search Behavior

As a business trying to leverage the power of search engines and social media to drive interested readers and customers to our websites, it's critical that we take the time to understand and test consumer search behavior. By search behavior, I'm talking about the process that a potential visitor will or must go through before they might end up on our website.

How to Google-proof Your Website in Six Steps

How to Google-proof Your Website in Six Steps

Are you frightened of Pandas and Penguins? If your business and website was severely affected by Google's algorithm changes in 2012, you might be. I have talked to numerous clients who have lamented how much their traffic dwindled as a direct result of those changes. Many have told me how they're scared to do anything with their website for fear of future issues, and not a few have refused to ever speak to an "SEO Expert" again.

Co-citations are Critical for Business SEO

Co-citations are a Critical Aspect for Successful Business SEO

For a long time, it was standard practice as part of any good SEO strategy to seek out links on other websites to your own. The ideal link was one where the text of the link included great keywords that related to your site and business. This use of keywords in link building is referred to as Anchor Text and was a very effective means for improving your site ranking in Google.

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