Do you know how effective your content marketing is? What metrics should you use, and where do you get them?
Marketers need a way to measure the complete success of their efforts across time and platforms which, until now, hasn't been affordable.
While content marketing may cost 62% less than traditional marketing, and generate 3x as many leads per dollar spent, many companies are still behind in implementing a strategy. Why?
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Who is reading your content? When? How? These are critical questions that you need to ask (and answer) to better understand your audience!
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