Video

Successfully Connect to Customers in 6 Seconds or Less with Vines

Successfully Connect to Customers in 6 Seconds or Less with Vines

Launched by Twitter, Vines are succinct videos that are six seconds or less and play on a continuous loop. According to studies from Unruly Media, a branded Vine is four times as likely to be watched on Twitter than a branded video. Five Tweets per second also contain a Vine link. But perhaps most impressive is that Vine just launched in January, and in less than a year amassed tens of millions of users.

Facebook embraces mobile voice and video

Facebook embraces mobile voice and video

Facebook has been experimenting with video messaging for a short while now. Today, Facebook released version 5.4 of their mobile app for iOS to support it. There has been no official announcement yet from Facebook.

According to the update, Facebook users can now share their moments with voice messages and video recordings right from the app:

Content Marketing Resolutions for 2013

Content Marketing Resolutions for 2013

We have all spent 2012 looking for value in our Internet marketing strategies. We have tweeted, liked, pinned and shared, and worked on creating a culture of content marketing within our own companies to encourage employee participation. As 2013 approaches, and we spend time evaluating and revising our marketing campaigns, here are some resolutions that I intend to adopt myself, and would suggest you do the same.