There are many different marketing conferences to choose from, but there's only one that should be required of every social media marketing consultant, agency or blogger. This is it.
Help. According to dictionary.com, it means, "to give or provide what is necessary to accomplish a task or satisfy a need; contribute strength or means to; render assistance to; cooperate effectively with; aid; assist: He planned to help me with my work." To accomplish a task, or satisfy a need. That's what most businesses strive to do, isn't it?