How to Orchestrate Themes into your Content Marketing

When was the last time you watched Star Wars? Do you remember the first scene where we were introduced to Darth Vader? These scary "stormtroopers" had just assaulted and boarded some kind of transport spaceship, anhialated a bunch of other guys in a laser gun fight, and then in walks the scariest guy of them all. Dressed in black form head to toe, complete with cape and a full helmet that accentuated his breathing, in walks Darth Vader. Dum dum duh dum goes the music, right?