There are many social media platforms that businesses need to have a presence on, including Facebook, Twitter, LinkedIn and Google+. Some will allow businesses to claim a "unique URL" that is short and personal, like, http://facebook.com/TheSocialMediaHat. Others, however, offer no such convenience. Our LinkedIn company page is at http://www.linkedin.com/company/the-social-media-hat - try giving someone that link over the phone! There are other websites and services available that will provide you with a "shortened" link, but those are non-standard and impersonal.