Starbucks

How to Conquer Social Media the Starbucks Way

How to Conquer Social Media the Starbucks Way

Back when social media was not yet “invented,” connecting with customers old and new required a bit more effort than it does today. These days, a single hashtag (#) on Twitter and a simple “Like” on Facebook means catching the attention of more than a few people and turning more than a few “virtual heads.” And big brands like Starbucks are really making it work for them.