Social Media Measurement

Social Media Demographics [INFOGRAPHS]

Businesses who want to use their website and social media to reach out to and engage their customers need to understand the demographics behind today's social media networks. If you are targeting a younger audience, sites like should be a larger part of your social media marketing campaign than more professional platforms like The following infographs may help clarify for you who is using which social media platforms and where your marketing efforts need to be.