It’s 2014. Is your business’ blog older and wiser? Did you learn from your mistakes in 2013? What are you going to focus on in 2014 to make your business’ blog as effective and awesome as it can be?
This article will give you the four lessons that I took from 2013, and I feel are the most important for a new start to the new year.
- Setting your Blog Apart from the Rest
- How to Get the Most out of your Content
- The Fall of SEO and Rise of SMO
- The New, Best Way to Promote your Blog
So let’s get started.
More and more business owners have started to recognize that Google is no longer providing all of the keyword data that it used to within Google Analytics. If you monitor your website analytics regularly, you may have noticed that your Keyword report is showing more (not provided) than other keywords. This has search engine marketers and business owners more than a little concerned!
Every time you publish a new blog post or article, it includes a title or headline. How much time do you spend thinking about that headline? If you're like most business owners, you probably only spend a couple of minutes. It's the content of your blog itself that's most important, right? Wrong! The fact is, most of your potential readers will decide whether or not to read your article based SOLELY on your headline!
We have all spent 2012 looking for value in our Internet marketing strategies. We have tweeted, liked, pinned and shared, and worked on creating a culture of content marketing within our own companies to encourage employee participation. As 2013 approaches, and we spend time evaluating and revising our marketing campaigns, here are some resolutions that I intend to adopt myself, and would suggest you do the same.
I have an over active imagination. That's part of why I enjoy so much Science Fiction and Fantasy, but it also means I think about things to the point of over thinking. I will start to imagine how a conversation is going to go and before I know it, I'm having a full-fledge argument in my mind. While that kind of worry and anxiety is stressful and a sin, there are definitely some benefits to having an over active imagination that can be applied to your business and marketing.
The focus of every Search Engine Optimization effort should be to target a specific set of keywords, but how does a small business owner go about deciding which words and phrases to include? We'll outline what it means to have targeted keywords, how to go about getting them, and where to use them, so that you can make sure that your website, and your web content, is optimal.