How to harness the power of social media and move your brand from being a chatty conversationalist to a canny conversion heavy-weight.
My business partner and I launched our website TreatmentSaver 5 years ago with no real understanding of how to make money online. I am an Optometrist and my partner is a medical doctor so as you can imagine our prior training didn't exactly help us prepare for what we would encounter running a web business! Our medical backgrounds were however the inspiration behind the idea for our site, as we realized that there were very few comparison websites for clinics.
One of the easy pitfalls when you're first starting your business (or really at any time) is to say Yes to a client and take on a job that you really didn't want and should not have taken on in the first place. There are all kinds of reasons why we do this; we need the money is typically the culprit. But it's also easy to give in to situations where you think you're helping the client, or perhaps you think it might lead to future opportunities, or other mistaken and misguided reasons.
"A-B-C. A-Always, B-Be, C-Closing. Always be closing, always be closing." If you're in sales, that classic line from the film Glengarry Glen Ross has always resonated. It comes from the school of thought that when you're talking with a prospect, you need to take control of the situation and always be working them torwards the sale and asking them, in various ways, to make the purchase.