Is Content Marketing a useless phrase? Is it impractical and non-measureable? Perhaps. But Mike Allton suggests that it's still an extremely valuable term, and here's why.
Klout (http://www.klout.com) gives people an opportunity to see a full list of their social network interactions—when other people engaged with their written or image content. We can see the results of how each interaction impacts our Klout Score. I have found this very useful to realize the impact of my daily/weekly activates with Social Media and how this gives me an “ROI." My Klout profile: http://klout.com/#/Stella_Holman