We guess Scott Adams put it best when he said “It’s a wondrous human characteristic to be able to slip into and out of idiocy many times a day without noticing the change or accidentally killing innocent bystanders in the process.” You see, just the other day, we were ranting about our mobile phone because it wouldn’t turn on. It took us about 20 minutes to figure out that we put in the battery the wrong way and that we were lucky enough not to have damaged our phone.
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In 2007, Brian Solis published an article discussing the current state of Social Media. In it, he posits that technology will continue to change and evolve, but the future of marketing, and by corollary social media, is about sociology. Marketers must concentrate on how people and businesses and communities can and do interact. It's all about relationships.