If you've put most of your marketing efforts in digital media but ignored direct mail, you're skipping a method of gaining exposure for your business that's still effective. Postcards have a 2.47 percent household response rate, compared to emails' .12 percent, the Direct Marketing Association reports.
I was talking to a client on the phone the other day about a direct mail campaign he had just initiated. He was asking me how we could measure how effective the campaign was at increasing traffic to his website. Unfortunately, we hadn't talked before he designed and ordered the print pieces and they had already gone out with just his home page on them.
If you aren't familiar with QR Codes, they're the square black and white abstract-looking images that you'll sometimes see on posters, ads and flyers. Using any one of the many scanning apps available, you can use your smartphone to scan the code. Once scanned, the "quick response barcode" will trigger the browser on your device to open a specific link programmed into the QR Code.
That's a great question that was recently asked within the Strategic Social Networking community on Google+. To answer a question like this, we're going to need to delve a bit into what, exactly, mobile marketing is, and then see how that can play nicely with whatever you're doing (or not yet doing) on social networks.
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