We have all spent 2012 looking for value in our Internet marketing strategies. We have tweeted, liked, pinned and shared, and worked on creating a culture of content marketing within our own companies to encourage employee participation. As 2013 approaches, and we spend time evaluating and revising our marketing campaigns, here are some resolutions that I intend to adopt myself, and would suggest you do the same.
Each time your business adds a new product or service, participates in an event, or does something else out of the ordinary, you should be sending out a press release. A press release is a tool for businesses to share their news and announcements with various media outlets including newspapers, radio stations, tv stations, magazines, journals and of course the internet. One of the best ways to ensure that your shiny new press release reaches the best and largest possible audience is to use a PR company or distribution service.