Effective Facebook advertising requires extensive knowledge of Facebook ad types, best practices and more. If you're going to use an Ad Manager, here's how to give them access.
Accepting that the fall of Organic Reach has happened is the first step to recovery, and this article will guide you through the grieving process, from Denial, to Anger, Bargaining, Doubt and, finally Acceptance.
Google has implemented a system where active Google+ businesses can promote their Google+ posts throughout the Google display network as an ad. Here's how to get started.