Industry observers have been saying for years that RSS is dead or dying. And yet, strangely, we still use RSS to disseminate and aggregate content today. If you're still not even sure what RSS is, click over to "What is RSS, and how can RSS help my business?" and then come back to our discussion today, because it's important.
One of the biggest challenges for businesses who want to use content marketing to communicate is finding ideas and sources for new content topics. Since most of your blog topics should not be talking about your specific products or services, what do you talk about? One technique is referred to as Newsjacking.
One of the easiest and most effective writing techniques you can bring to your blog is to blog about news and topical events. Sometimes referred to as Newsjacking, your blog should regularly include posts that talk about something that's happening right now, and how it applies to your readers. You don't have to be the first to "break the news" as long as you bring something to the story that is unique.