Mother's Day

Effective Digital Marketing Campaigns for Mother's Day

Effective Digital Marketing Campaigns for Mother's Day

Daughters, sons and husbands spent about $18 billion on Mother's Day gifts in 2012, and a quarter of them shopped online, according to MSN Money. Needless to say, merchants are doing everything they can this year, too, to get a piece of this pie. Many gift sellers have implemented digital marketing campaigns to target online audiences in particular. Here are some highlights: