The world is now mobile. If your business isn't, then you run the risk of being outsmarted by your competition.
Ten years ago, I might have spent a significant portion of a client meeting educating my client on how more and more consumers are using the Internet to shop and compare businesses and providers. Today, I generally do not have to make that argument since we all understand that no one uses their Yellow Pages anymore. Instead, I am now talking more and more about mobile. This is another critical evolution in how our society uses technology to connect and interact, and businesses that leap to take advantage are going to reap the rewards.