One of the more challenging topics that I often discuss with clients is the concept of having an editorial calendar or publishing schedule. The idea is that you know in advance on a particular day, week or month what topic or topics you're going to be talking about through your online platform, including your business blog.
Businesses should be using a Message Calendar to ensure that their advertising and marketing messages are consistent and planned.
Businesses should use a Social Media Message Calendar to ensure that their online message and branding remain consistent, scheduled and present on all platforms.
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