Marketing

A Marketing Guide to Pinterest [VIDEO]

A Marketing Guide to Pinterest [VIDEO]

Pinterest is currently the fasted growing social network on the planet, with a current user base of over 11 million in the U.S. alone. Businesses should strongly consider how they can use Pinterest to grow and promote themselves, and this video from MDG Advertising does a great job of summarizing the key points, benefits and strategies for Pinterest success.

Curate Content Automatically with Paper.li

Curate Content Automatically with Paper.li

One of the techniques that many businesses will use to market content is to "curate" it. This is when you provide your readers with an assortment of links to other sites or resources, typically with your own opinions or observations inserted. It's sometimes easier than writing entire articles on your own since you simply need to find and compile these links and add in some comments of your own.

Take Your Press Releases to the Next Level

Take Your Press Releases to the Next Level

Each time your business adds a new product or service, participates in an event, or does something else out of the ordinary, you should be sending out a press release. A press release is a tool for businesses to share their news and announcements with various media outlets including newspapers, radio stations, tv stations, magazines, journals and of course the internet. One of the best ways to ensure that your shiny new press release reaches the best and largest possible audience is to use a PR company or distribution service.

If you're planning a major product release event, should you double up? Apple says no.

If you're planning a major product release event, should double up? Apple says n

The rumor mills have been working full time lately. Apple has worked hard in recent years to get followers and the media excited for upcoming new products by carefully restricting what information is released, and instead, scheduling major events to unveil what's new. 

In the past, most events have included a number of minor changes like software updates or improvements to other products, as side stage to the Major announcement, like the New iPad.