In marketing, as in life, when something seems like it's too good to be true, it probably is. Learn to recognize the shortcuts that are too good to be true.
It's no longer enough to have an ad in the yellow pages. Direct mail advertising, leaflets, radio ads, billboards and television - who can afford all that? Cold calling and direct email campaigns can work, but they're time-consuming and difficult to target.
An increasing number of people are sending e-cards, rather than more traditional paper cards. The popularity of the format has been down, in part, to the realisation that e-cards are a cost effective, and environmentally friendly way to communicate the same message to loved ones.
Pinterest is currently the fasted growing social network on the planet, with a current user base of over 11 million in the U.S. alone. Businesses should strongly consider how they can use Pinterest to grow and promote themselves, and this video from MDG Advertising does a great job of summarizing the key points, benefits and strategies for Pinterest success.
One of the techniques that many businesses will use to market content is to "curate" it. This is when you provide your readers with an assortment of links to other sites or resources, typically with your own opinions or observations inserted. It's sometimes easier than writing entire articles on your own since you simply need to find and compile these links and add in some comments of your own.
Each time your business adds a new product or service, participates in an event, or does something else out of the ordinary, you should be sending out a press release. A press release is a tool for businesses to share their news and announcements with various media outlets including newspapers, radio stations, tv stations, magazines, journals and of course the internet. One of the best ways to ensure that your shiny new press release reaches the best and largest possible audience is to use a PR company or distribution service.
A microblog is a great way to support your business website, internet marketing, and customer communication. First, though, let's cover what a microblog is and then we can get into the what it does.
Businesses should be using a Message Calendar to ensure that their advertising and marketing messages are consistent and planned.
The rumor mills have been working full time lately. Apple has worked hard in recent years to get followers and the media excited for upcoming new products by carefully restricting what information is released, and instead, scheduling major events to unveil what's new.
In the past, most events have included a number of minor changes like software updates or improvements to other products, as side stage to the Major announcement, like the New iPad.