Every business wants to be a trusted expert in their industry. Having the advantage of being an industry thought leader in your niche will give you much needed leverage over competition, resulting in more sales and growth of your business.
Forums, Groups, Communities... Bulletin Board Systems... Discussion forums have been around the Internet in one form or another for over 20 years. The concept is simple: give people a place to post questions and discussion topics, and respond to posts from other people. The problem is, virtually every discussion forum has and continues to be inundated with spammers, even on the major social networks.
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