For anyone that is building links or actively seeking out backlinks for their site, one of the most important things to keep in mind is the look of your backlink profile. The term backlink profile refers to the list of links that are pointing back to your site from external sources.
Every business and website needs to make sure that they are listed in search engines and directories. It doesn't matter how great a website design you have, if customers cannot find your site, you will not earn revenue.
Link building is a process of improving website visibility and traffic. Usually, the more the links come to your site via different sources, the more traffic your site will receive. However, link building is a tedious process which requires proper allocation of resources and time. Also, awareness of effective link building techniques and their appropriate implementation can go a long way towards link popularity.