While you may already have a landing page devoted to a final sale, conversion, or free trial, you need more than one page that leads your potential customers in the right direction.
This article will give you a background on why landing page optimization should be a constant practice - something you need to be doing on a monthly basis.
I was talking to a client on the phone the other day about a direct mail campaign he had just initiated. He was asking me how we could measure how effective the campaign was at increasing traffic to his website. Unfortunately, we hadn't talked before he designed and ordered the print pieces and they had already gone out with just his home page on them.
If you aren't familiar with QR Codes, they're the square black and white abstract-looking images that you'll sometimes see on posters, ads and flyers. Using any one of the many scanning apps available, you can use your smartphone to scan the code. Once scanned, the "quick response barcode" will trigger the browser on your device to open a specific link programmed into the QR Code.