Over the past 30 years, the United States has endured many natural disasters each year, including earthquakes, wildfires, storms, floods and extreme heat. The impact of these disasters is incredibly high, affecting over 800,000 people each and every year. And during the most severe circumstances, as homes are destroyed and families are separated, traditional lines of communication are typically blocked. Phone lines becomes damaged, electricity delivery is interrupted, and cell phone carriers are overwhelmed.
"A-B-C. A-Always, B-Be, C-Closing. Always be closing, always be closing." If you're in sales, that classic line from the film Glengarry Glen Ross has always resonated. It comes from the school of thought that when you're talking with a prospect, you need to take control of the situation and always be working them torwards the sale and asking them, in various ways, to make the purchase.
In a great infograph from SalesForce, we can see quite a number of apps that small business owners could be using to help run their business from their smartphone. According to their research, roughly a third of U.S. small business owners are using these kinds of apps, for tasks like banking or customer relationship management.
The following infograph does a great job of providing an overview of what Content Marketing is, how it will benefit business, and where to get started.
Businesses who want to use their website and social media to reach out to and engage their customers need to understand the demographics behind today's social media networks. If you are targeting a younger audience, sites like Bebo.com should be a larger part of your social media marketing campaign than more professional platforms like LinkedIn.com. The following infographs may help clarify for you who is using which social media platforms and where your marketing efforts need to be.