The big heavyweight fight, Email Marketing VS Mobile Marketing. If you’re wondering which is more responsive, more effective, more convenient and which is flourishing and growing, then this article hopes to answer some of those questions. There will be no sugar coating, no favoritism, or looking at things through rose tinted glasses. We’ll be examining just cold, hard, stats and facts to see which medium wins the battle for most effective marketing channel. Ding ding, round 1.
Content Marketing is not just about creating content. The content that we create must educate, entertain and engage our readers in order for it to have value and be effective. The best content invokes emotional triggers which not only interest the reader, but compel them to share the content as well. While we don't want to play on people's emotions, it's important as marketers and business owners that we understand the how and the why behind what people share.
How well are you keeping up with the changes in the digital communication landscape?
It's one of the unique challenges presented to businesses today - understanding and incorporating the various developments and changes in digital communication. Blogs, Social Media, MicroBlogs... it can be extremely overwhelming. According to the infograph below, 87% of businesses are using social media, but only 58% have adopted blogging, which suggests that many business owners still haven't come to grips with the nature of digital marketing today.
The editors at Master of Health Administration Degrees decided to research the topic of Healthcare and Social Media and have found some particularly interesting facts and figures. Healthcare providers and patients are coming together thanks to social media.
What Patients Are Doing
People will talk about anything on Facebook - even their surgery or their doctor. Here's a look at what health-related issues people have reported talking about on social media.