Influencer Marketing

Blogging for Business: What's Important in 2014

Blogging for Business: What's Important in 2014

It’s 2014. Is your business’ blog older and wiser? Did you learn from your mistakes in 2013? What are you going to focus on in 2014 to make your business’ blog as effective and awesome as it can be?

This article will give you the four lessons that I took from 2013, and I feel are the most important for a new start to the new year.

I’ll discuss:

  1. Setting your Blog Apart from the Rest
  2. How to Get the Most out of your Content
  3. The Fall of SEO and Rise of SMO
  4. The New, Best Way to Promote your Blog

So let’s get started.

How to Identify Newsjacking Sources For Blogging Success and Building Authority

How to Identify Newsjacking Sources For Blogging Success and Building Authority

Imagine for a moment that you've published a new blog post this morning. The post details some breaking news that is going to have a dramatic impact on your business and industry. While discussing the story, you work in some additional background information about your industry and how you see this event impacting other people and businesses. As you share the story to social media, your followers pick up on it and share it with their followers, and quite a few of them make sure that they're following your profiles so they'll be able to pick up on similar stories in the future.

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