We all know that a picture is worth a thousand words. Businesses have been advised for a long time now to include images of their business on their various profiles, including Google+ Local. That's the profile that interested customers see when they look up your business using Google Maps. What, then, is a complete Virtual Tour worth to a business? Two thousand words? A million?
The popular Google Maps app has released an update today which allows you to search your Google Contacts. Users will sign in, and then be able to search for friends and family, bring up someone's address by name, and get directions to them. Note that this update isn't tied to your phone's Contacts, but your Google Contacts.
For local small businesses, one of the keys to search engine marketing is making sure that if a customer is searching for your business, they can find it easily. This means making sure that your business has a regional listing in each of the major search engine's local directory, like Google+ Local or Bing Local.
Foursquare, the location-based social network that lets you check in to businesses, has released an update to their app and overall service. They have implemented a unique Foursquare scoring system that ranks businesses in an effort to show you how popular a business is. According to their blog and the update:
With this update, we've made finding the best place even easier.