Once you have been using HootSuite to manage your social media activity for a while, you're going to want to set up reports and systems to measure your success. We're going to review how to set those reports up in one of our HootSuite Series posts, but before we do, you need to make sure that you've connected your Google Analytics account to your HootSuite account.
Website analytics is a Big Data gathering method that can give you an average 117 percent return on investment, or as much as 2,000 percent, according to International Data Corporation, a Massachussetts-based research firm. If you have a few minutes per day to devote to implementing an analytics-based marketing strategy, you can see revenue improvement within a few months. It will tell you what is working on your business's website, and what is not.
As we continue to explore Google Analytics, one of the key areas of attention is Referring Sites. These are the sites that sent traffic to you. This is a critical statistic for understanding where your visitors are coming from so that you can gauge the effectiveness of your advertising and social media campaigns.
More and more business owners have started to recognize that Google is no longer providing all of the keyword data that it used to within Google Analytics. If you monitor your website analytics regularly, you may have noticed that your Keyword report is showing more (not provided) than other keywords.
Bounce Rate is a measure of visit quality and a high Bounce Rate generally indicates that site pages aren't relevant to your visitors. But there's more to it than that.
If you're a small business website owner, you may often find yourself away from your computer. As long as you have your iPhone with you, you can use the following apps to monitor your website and social media platforms and stay in touch with your business.