Google has implemented a system where active Google+ businesses can promote their Google+ posts throughout the Google display network as an ad. Here's how to get started.
Let’s face it, when it comes to online marketing and improving search results, there’s one Holy Grail for businesses and marketers: Ranking #1 on a Google Search. Achieving that first organic result is what everyone hopes and dreams and works for. It’s the pinnacle of success, particularly for the SEO consultant. And there’s little doubt that higher and higher search results are better for a website and business.
But is ranking first on Google all that matters?
Brands who are actively using their Google+ Pages will be able to use their status updates to generate display ads which will be displayed across the Google network. Ads are interactive, and can include HOAs.
Well, we should probably know better. When it was suggested back in May by Google that we would not see any more updates to pageRank this year, and that the metric would likely be phased out completely, we should have known better. We should have realized that either the metric would be kept, or it would be replaced with something even better.
Everyone has heard of the search engine Google. And most everyone (besides Microsoft Bing employees) uses it regularly.
Since their start just 15 years ago, the California-based company has expanded their list of services. It now offers most everything – books, maps, glasses, smart TV, an operating system, tablet – just to name a handful. If you have the money or the Internet service, you can access almost all of their services.
Anonymity has always been a staple of the internet. But Google would like to change that. In October it was announced that in order to use Google+, Google’s social media platform, you have to use your own real name. Not a pseudonym (though this policy may change). This has been a point of contention with Google users for over 2 years.
But then Google said this month that you need to use your Google+ account (the one with your real name attached) to comment on YouTube comments. Essentially, your name will be attached to every comment you make.
Gmail continues to get better. Today's update brings some very interesting improvements to attachments, as well as how Gmail handles links to both Google+ and Google Drive. We'll review the details of the update and enhancements, and we'll also touch on why businesses should consider Gmail for their email client.
Google announced today a new product that rivals Apple TV, Roku and others. Chromecast is a device that connects your computer with your HD TV, allowing you to stream content, much like these other devices.
Like AirPlay, you will be able to click a button to send whatever you're viewing to your TV. The Chromecast device, which costs just $35, plugs into your TV's HDMI port and connects your TV to your WiFi.
The following is the text of my presentation for local businesses,
The Power of the +Plus.