Google

Is Ranking First on Google All That Matters?

Is Ranking First on Google All That Matters?

Let’s face it, when it comes to online marketing and improving search results, there’s one Holy Grail for businesses and marketers: Ranking #1 on a Google Search. Achieving that first organic result is what everyone hopes and dreams and works for. It’s the pinnacle of success, particularly for the SEO consultant. And there’s little doubt that higher and higher search results are better for a website and business.

But is ranking first on Google all that matters?

Naming the Nameless: Google’s Quest to Deal in Real Names

Naming the Nameless: Google’s Quest to Deal in Real Names

Anonymity has always been a staple of the internet. But Google would like to change that. In October it was announced that in order to use Google+, Google’s social media platform, you have to use your own real name. Not a pseudonym (though this policy may change). This has been a point of contention with Google users for over 2 years.

But then Google said this month that you need to use your Google+ account (the one with your real name attached) to comment on YouTube comments. Essentially, your name will be attached to every comment you make.

Google+ Profiles Continue to Evolve

Google+ Profiles Continue to Evolve

One minor, yet seamingly very important change that has come to Google+ recently is that when looking at a profile, yours or anyone else's, the menu bar has moved to the top of the page! Previously, if you were to have gone to my Google+ profile page, you would have seen my cover photo of LEGO farmers, with my profile image superimposed along with some brief biographical information.

How to Google-proof Your Website in Six Steps

How to Google-proof Your Website in Six Steps

Are you frightened of Pandas and Penguins? If your business and website was severely affected by Google's algorithm changes in 2012, you might be. I have talked to numerous clients who have lamented how much their traffic dwindled as a direct result of those changes. Many have told me how they're scared to do anything with their website for fear of future issues, and not a few have refused to ever speak to an "SEO Expert" again.

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