Google

Is Ranking First on Google All That Matters?

Submitted by Mike Allton on Tue, 12/17/2013 - 3:30pm

Let’s face it, when it comes to online marketing and improving search results, there’s one Holy Grail for businesses and marketers: Ranking #1 on a Google Search. Achieving that first organic result is what everyone hopes and dreams and works for. It’s the pinnacle of success, particularly for the SEO consultant. And there’s little doubt that higher and higher search results are better for a website and business.

But is ranking first on Google all that matters?

Display Your Google+ Posts as Ads Throughout Google

Submitted by Mike Allton on Mon, 12/09/2013 - 9:00am

Brands who are actively using their Google+ Pages will be able to use their status updates to generate display ads which will be displayed across the Google network. Ads are interactive, and can include HOAs.

Naming the Nameless: Google’s Quest to Deal in Real Names

Submitted by Benjamin Taylor on Tue, 12/03/2013 - 9:00am

Anonymity has always been a staple of the internet. But Google would like to change that. In October it was announced that in order to use Google+, Google’s social media platform, you have to use your own real name. Not a pseudonym (though this policy may change). This has been a point of contention with Google users for over 2 years.

But then Google said this month that you need to use your Google+ account (the one with your real name attached) to comment on YouTube comments. Essentially, your name will be attached to every comment you make.

Gmail Enhances Attachments, Connects Google Plus

Submitted by Mike Allton on Wed, 08/28/2013 - 9:00am

Gmail continues to get better. Today's update brings some very interesting improvements to attachments, as well as how Gmail handles links to both Google+ and Google Drive. We'll review the details of the update and enhancements, and we'll also touch on why businesses should consider Gmail for their email client.

The Power of the +Plus

Submitted by Mike Allton on Mon, 07/15/2013 - 1:30pm

The following is the text of my presentation for local businesses,
The Power of the +Plus.

My Server Blocked Google

Submitted by Mike Allton on Thu, 07/11/2013 - 10:30am

On Monday, July 1, I wrote an article that received a significant amount of attention, "How Not to Use Google+." Thousands of people were interested in that article, and many of them chose to share it to their own Google+ profile using the Google+ +1 sharing buttons on the post.

Are we witnessing the birth of a new Social Network?

Submitted by Mike Allton on Wed, 07/03/2013 - 8:00am

Imagine being able to connect with friends, create status updates that can be as detailed as blog posts, check into and recommend local restaurants, find great news stories and share them with connections, upload images and even create short video snippets.

Sound familiar?

Google+ Profiles Continue to Evolve

Submitted by Mike Allton on Sat, 06/22/2013 - 4:00pm

One minor, yet seamingly very important change that has come to Google+ recently is that when looking at a profile, yours or anyone else's, the menu bar has moved to the top of the page! Previously, if you were to have gone to my Google+ profile page, you would have seen my cover photo of LEGO farmers, with my profile image superimposed along with some brief biographical information.

Google+ and Google Search Highlights from Google IO13

Submitted by Mike Allton on Wed, 05/15/2013 - 1:30pm

Google held their 6th annual developers conference this week called Google I/O 13, and during the keynote address, some amazing new features and developments were announced.

How to Google-proof Your Website in Six Steps

Submitted by Mike Allton on Thu, 02/21/2013 - 11:15am

Are you frightened of Pandas and Penguins? If your business and website was severely affected by Google's algorithm changes in 2012, you might be. I have talked to numerous clients who have lamented how much their traffic dwindled as a direct result of those changes. Many have told me how they're scared to do anything with their website for fear of future issues, and not a few have refused to ever speak to an "SEO Expert" again.

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