If the point of a social media dashboard is to be able to view and manage all of your social media activity and profiles in one place, HootSuite continues to be the supreme choice among both businesses and social media managers. This is in part due to the outstanding tool and great people at HootSuite, but also in large part due to the fact that HootSuite actively supports and works with third-party developers who can provide apps to be installed which extend HootSuite's capability.
One of the interesting aspects of Foursquare, to me at least, was that I would achieve points and badges for different check-in's to businesses. One point for checking in, a couple more if I'm the mayor of the location, and still more points for things like being the first of my friends, or checking in to five of the same kind of business within a week.
Foursquare announced that they're building on the successful partnership they've had with American Express for several years. Foursquare users can now check in to participating businesses and activate a discount with Mastercard, VISA and debit cards as well as American Express. Foursquare users "simply sync their card to their Foursquare account, check in, and pay."
Foursquare announced today that they have released a new app just for business owners. Like Facebook's Pages, the app allows businesses to log in and manage their venues. The app supports multiple venues, and even allows the business to post status updates and respond to tips or comments as that business.
We have talked in the past of how business owners can use the Twitter List functionality to help themselves. In your Twitter account, you can create lists and add Twitter profiles to those lists, allowing you to view a list and see only updates from those Twitter users. These lists can be public or private.
For local small businesses, one of the keys to search engine marketing is making sure that if a customer is searching for your business, they can find it easily. This means making sure that your business has a regional listing in each of the major search engine's local directory, like Google+ Local or Bing Local.
LinkedIn announced today that the professional social network has passed 200 million members. It's a tremendous milestone and the announcement went on to break down how that membership is comprised.
For instance, the site boasts 74 million members in the United Sates, and 11 million in the United Kingdom. Interestingly, India has actually surpassed the UK for second place at 18 million members.
Foursquare, the location-based social network that lets you check in to businesses, has released an update to their app and overall service. They have implemented a unique Foursquare scoring system that ranks businesses in an effort to show you how popular a business is. According to their blog and the update:
With this update, we've made finding the best place even easier.