There's a grand misperception among business owners and social media users that follower counts are extremely important. Too much talk and emphasis is placed on how so-and-so has one million followers. The reality is that after a point, none of that matters. It's true that a new business Twitter account that has zero followers is both unimpressive and ineffective, but once you've picked up some followers, it's highly unlikely that anyone else would care how many you have.
Establishing a social media presence is important for almost any brand nowadays. A recent infographic by MBA Online encourages CEOs to use social media because of some compelling statistics. For instance, data shows that 8 in 10 social media users in the U.S. would rather connect with companies on social media sites rather than on their company websites. The infographic also shows that social media campaigns are more effective in generating quality leads.