One of the most common issues plaguing social networks is that anyone can create an account and use whatever name they wish. I say that I'm a famous celebrity, grab their image from Google Images, and begin posting updates as that individual. Now, the more famous the celebrity, the less likely you might be to believe that I am that person, but for less famous people, it's easier than you might think. And for normal people, it's an issue of potential identify theft.
Facebook marketing is a huge business and recently there have been massive changes taking place in the way pages for businesses are handled. You can promote your page using Facebook ads and sponsored stories. Apart from these paid campaigns, you can also enhance your Facebook business page by adding a few good apps. Previously on Facebook Pages, you could make a tab as the landing page to promote your business. After the timeline changes which present Facebook data to its users in a new format, you cannot set a tab as a landing page.
One of the great benefits that Facebook has offered businesses for a while now is a dedicated app just for managing Facebook Pages. The Facebook Pages Manager mobile app was designed from the beginning to make it easy for business owners and marketing agencies to log into and manage one or more Pages.
Facebook has enabled a nice feature that's been lacking from in-depth discussions - threaded comments and replies. On sites that want to encourage real discussion, participants can reply to a specific comment, and their reply will appear directly under that comment. Instead, what we've had on Facebook for years is just one comment after another, making lengthy discussions sometimes very hard to follow.