Live event marketing has diminished through the use of online advertising; with the majority of event marketing now being completed through social media channels. The main benefits to promoting an event online are that it is much more cost effective and a larger audience can be reached. Although your event promotion will be online, you'll still need to do work to successfully market your event through social media channels.
Last week, media and press outlets were sent postcards inviting them to an event today, June 20, in which Facebook would talk about a "big idea" that a small team has been working on. The invitation reads, "Join us for coffee and learn about a new product." The press conference is scheduled to begin at 10 AM PST from Facebook's headquarters in Menlo Park, California.
Want to watch Facebook's Event live? We've got you covered. All of the announcements and demosntrations will be streamed via Livestream below.
Facebook has scheduled this news event to show everyone what they've been working on and the changes we have to look forward to with our Facebook layouts and profiles. With over 1 billion users worldwide, even minor changes can have a huge impact, so we're all anxious to see what's in store.