If you haven't spent much time creating Facebook Ads, the whole process is likely daunting. With multiple kinds and formats and placements for ads, businesses need someplace to start.
Ultimately, the success of your ad campaign now relies upon your ability to choose what to promote. You can now advertise posts that give valuable or interesting information to a certain set of users.
Effective Facebook advertising requires extensive knowledge of Facebook ad types, best practices and more. If you're going to use an Ad Manager, here's how to give them access.
Are you not able to target your audiences and see what matters to them? All you need is the right tool to get an insight about your audience’s location, their interests and behaviours. And Facebook has really tried hard to accomplish your goal. Recently it has launched “Facebook Audience Insight’ to let advertisers gather customer insights about their target audiences.
Accepting that the fall of Organic Reach has happened is the first step to recovery, and this article will guide you through the grieving process, from Denial, to Anger, Bargaining, Doubt and, finally Acceptance.
This article will discuss some of the (free) best-practices you can use to combat a decreasing organic reach. I’ll then get into some of the ways I’ve seen Facebook Ads used successfully. And by the end, hopefully, you’ll be able to make your own fully-informed decision about Facebook advertising.
Do you have a Facebook Page for your business? If you do, you’re probably aware that Facebook uses an algorithm called EdgeRank to limit who sees your posts. So even though you may have 1000 people who have liked your brand Page, only a fraction will be shown your latest post.
But now, that reach is getting even worse.
Facebook has admitted that organic reach for Business Pages is declining. And instead of helping businesses to reach more fans organically, is urging businesses to pay for ads.
If you've seen "Social Network" then you know that from the beginning, Facebook founder Mark Zuckerberg resisted incorporating advertising within the fledgling social media platform. He preferred to grow the network and make it an integral part of people's lives, and figure out how to make it profitable later on. While Facebook did, ultimately, begin to offer businesses advertising opportunities, the network continues to explore and revise what those advertising options actually are.
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