Email Marketing

7 Ways to Run an Unsuccessful Mobile Email Campaign [INFOGRAPH]

Are you tired of people telling you about how great mobile marketing is? Maybe you set up an email campaign and optimized it (sort of), but the return on investment was abysmal. Or perhaps you’re still holding out because you’re afraid of taking a wrong step with mobile and wasting money. Whatever your story is, Reachmail’s new infographic can help – by telling you all of the different ways that businesses really put their foot in it when creating mobile email campaigns.

Top 4 Old-School Marketing Methods That Actually Get Results

Top 4 Old-School Marketing Methods That Actually Get Results

In this world of digital, digital, online, and digital, it may seem to some that there are no other viable options for companies looking to gain exposure for their brand. You might be surprised to know that some Marketing techniques which have been around for decades are still garnering great results for companies around the world. Implement these techniques into your digital campaigns and you just might see significant improvements in your results. Let's take a look at these four.

How to Integrate Your MailChimp Email Campaigns with HootSuite

How to Integrate Your MailChimp Email Campaigns with HootSuite

The basic tenets of inbound marketing are that you will create content on your website, share it to social networks to drive traffic, and then collect email addresses of interested visitors to be used for email marketing. You can then regularly reach out to your followers and subscribers and create opportunities for both engagement and sales.

How to Build a Better Mailing List

How to Build a Better Mailing List

There are multiple ways to create a mailing list for direct marketing campaigns. Renting lists can be highly effective for reaching new customers or markets you’ve yet to fully penetrate, but as the name suggests, it’s a one-time solution. In addition to one-time lists, direct mail marketing providers also offer list subscriptions which allow you to continually add to and enhance your list to reach further into your existing customer base and/or further into unchartered territory.

Why Your Email Address is So Important

Why Your Email Address is So Important

One of the easiest ways to promote your business and your website is through your email address. Instead of advertising for your internet service provider, you could be advertising your domain name!

If you own a domain and web hosting, you should have the ability to create professional email addresses for yourself. If your website is hosted with The Social Media Hat for instance, you can have as many email addresses, forwarding accounts and auto responders as you want.

Then, each time you send an email or share your address with someone, it should include your domain name.

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