In marketing, as in life, when something seems like it's too good to be true, it probably is. Learn to recognize the shortcuts that are too good to be true.
Perhaps many businesses would be satisfied with 100,000 readers a month, reliable lead generation and consistently solid SEO.
Wishpond isn't like many businesses.
Are you tired of people telling you about how great mobile marketing is? Maybe you set up an email campaign and optimized it (sort of), but the return on investment was abysmal. Or perhaps you’re still holding out because you’re afraid of taking a wrong step with mobile and wasting money. Whatever your story is, Reachmail’s new infographic can help – by telling you all of the different ways that businesses really put their foot in it when creating mobile email campaigns.
In this world of digital, digital, online, and digital, it may seem to some that there are no other viable options for companies looking to gain exposure for their brand. You might be surprised to know that some Marketing techniques which have been around for decades are still garnering great results for companies around the world. Implement these techniques into your digital campaigns and you just might see significant improvements in your results. Let's take a look at these four.
The big heavyweight fight, Email Marketing VS Mobile Marketing. If you’re wondering which is more responsive, more effective, more convenient and which is flourishing and growing, then this article hopes to answer some of those questions. There will be no sugar coating, no favoritism, or looking at things through rose tinted glasses. We’ll be examining just cold, hard, stats and facts to see which medium wins the battle for most effective marketing channel. Ding ding, round 1.
The basic tenets of inbound marketing are that you will create content on your website, share it to social networks to drive traffic, and then collect email addresses of interested visitors to be used for email marketing. You can then regularly reach out to your followers and subscribers and create opportunities for both engagement and sales.
There are multiple ways to create a mailing list for direct marketing campaigns. Renting lists can be highly effective for reaching new customers or markets you’ve yet to fully penetrate, but as the name suggests, it’s a one-time solution. In addition to one-time lists, direct mail marketing providers also offer list subscriptions which allow you to continually add to and enhance your list to reach further into your existing customer base and/or further into unchartered territory.
Several friends and clients have noticed that I have an email signature that includes graphics and links, and have asked how they can use a similar signature themselves. It's a little complicated as you will need to create an HTML webpage as part of the process, but I'll outline the basics for you here.