For many small businesses and entrepreneurs, email is at once a blessing and a curse. It's a great way to communicate with clients and keep a record of conversations, but there are challenges. Traditional email clients — the program you would use to check email — installed on your computer and made checking email remotely a challenge. And for those that get more than 2 emails a day, how do you organize them all?
I am, by most accounts, an email power user. I send and receive hundreds of messages a day, and do so from multiple devices. I have custom signatures and email templates, and can conduct business and transactions via email with ease. My entire business is run on and depends on email communication. So you can imagine my distress when suddenly, irrevocably, that was all taken away.
E-mail is now indispensable to both private individuals and companies, but there are still far too many failing to implement the right security measures. For businesses, the results of intercepted e-mails can be colossal. If sensitive data falls into the wrong hands, all hell can break loose, and the outcome can be catastrophic. Fortunately there are measures there for the taking that can greatly reduce the chances of security being breached.
Several friends and clients have noticed that I have an email signature that includes graphics and links, and have asked how they can use a similar signature themselves. It's a little complicated as you will need to create an HTML webpage as part of the process, but I'll outline the basics for you here.
One of the easiest ways to promote your business and your website is through your email address. Instead of advertising for your internet service provider, you could be advertising your domain name!
If you own a domain and web hosting, you should have the ability to create professional email addresses for yourself. If your website is hosted with The Social Media Hat for instance, you can have as many email addresses, forwarding accounts and auto responders as you want.
Then, each time you send an email or share your address with someone, it should include your domain name.