eCommerce

Feeding off Each Other: How to Combine Social Media with Ecommerce

Feeding off Each Other: How to Combine Social Media with Ecommerce

What’s hot and happening today?

Among many other trends, both ecommerce and social media have parallel growth stories that captivate us today. The ecommerce industry is projected to reach about 370 billion dollars in transactions by the year 2017, according to Forrester Research.

The 5 Most Common E-commerce Mistakes That Are Costing You Money

The 5 Most Common E-commerce Mistakes That Are Costing You Money

Imagine for a moment: You are visiting an online company devoted to selling bags of freshly roasted organic coffee beans. They look so divine, you can practically smell them through the computer screen—and they're not that expensive, either. But when you go to select your favorite blend, the site is so overloaded with images, it crashes your computer. When you reboot and try again, you can't figure out how to add a bag of beans to your shopping cart. Frustrated, you log out and head to Starbucks, where you quickly and easily buy all the coffee beans you want.

Facebook Creates Pinterest-like Photo Collections

Facebook Creates Pinterest-like Photo Collections, eCommerce

One statistic that has been discussed a lot lately is the fact that images posted to social media sites like Facebook generate far more engagement and interest than text. It's also been widely discussed that Pinterest, the social network based around the idea of sharing and "pinning" images, has achieve tremendous growth recently.