Dashboard Pro is the mobile app that I use daily to monitor statistical performance of both my own and my client's websites. Connected to my Google Analytics account, it shows dashboard data for the most commonly sought questions: how many visitors today? Where are these visitors coming from? What articles and content are getting the most traffic right now?
It is critical in every business that there be metrics in place to measure every possible aspect of the business so that we can gauge whether or not those aspects are getting better or worse. The more accurate and easier to obtain the metrics are, the better. Businesses need to be able to see, at a glance, information like how many units were sold for given period, what the profit margin was, what the business costs were, how many new customers, and so on. The business also needs to be able to measure the effectiveness of certain activities, including sales and marketing.