HootSuite is a tool for social media management that we've talked about and referenced many times. I am a Certified HootSuite Solution Pro, which means that I have been trained on not only how to use HootSuite, but how to help business owners understand how they can use HootSuite to manage and monitor their social media accounts.
America joined World War I in April, 1917. With tensions building since 1915, President Wilson finally determined that American interests and lives, increasingly threatened by unrestricted submarine warfare on the part of Germans, required military action. War was declared on Germany, and within a few days America joined its allies in the struggle. However, it would be several months before sufficient troop strength could be mobilized. By March of 1918, only 318,000 Americans had arrived in France, and they were severely overmatched at first.
In the Age of Information, the ability to “curate”, or gather and arrange content, becomes one of the most important skills you can have. After all, the information is out there for everyone to see. What makes you stand out from the crowd is how you locate and present it. This process can be a grueling one if you go at it alone.
The first major struggle for business owners who want to use a blog for content marketing is creating content. With the dearth of content being created daily, it's certainly a challenge to come up with anything helpful and interesting to say. The second major struggle for business owners is getting people to actually visit their site and read their blog posts. The most brilliant writing in the world won't do you much good if no one reads it.
Many of the clients we work with are just getting started on Social Media. If they have used Facebook or other Social Media platforms at all, it has been only for limited personal use. In order to help small business owners get started, we are launching a series of posts, each of which will outline how to quickly get up and running on a specific social network. Businesses can go through these posts one at a time or pick and choose which networks they want to start with.