The 2014 FIFA World Cup fever is upon us, and while the fans are soaking themselves in the madness, the brands from different realms are making serious efforts to cash in on the frenzy.
"Nearly 8% of school-aged children in the U.S. have received a diagnosis of AD/HD and nearly 1 in 5 U.S. school-aged children have some form of dyslexia." According to Joan Brennan, creator of the patented Reading Focus Card, there's a growing segment of our population, both children and adults, who are dealing with these kinds of issues and struggle to read.
The merging of social media and television is becomining more and more obvious. What started with a few simple icons during commercials to make viewers aware of a brand's presence on Facebook, has grown to extensive hashtag use and social media references.